A Perspective on the Events Industry: Respect I Creative I Internet

August 31st, 2010

As a ‘veteran’ in the industry my focus has been around ethics and values in contemplating issues of Respect, the Creative and Cyberspace.

RESPECT: what I mean here is ethics in procuring business, perceived value in the delivery of services, and the client relationship, the subject of earlier blogs.

CREATIVE: keeping abreast of the latest, most spectacular, technologically impressionable concept verses doing a fantastic event on a limited budget OR using creative learning to design something … well something just special, while ensuring that there is an external recognition of your value: i.e. a personal ownership of the intellectual property.

CYBERSPACE: which is an eclectic mix of thoughts and ideas from the Cyber Economy, proposed internet censorship, the future of the internet, primary reference source vs colleagial supplier network , value of Web 2.0, search engine optimisation, e-information overload, virtual conferencing and escaping to the real world i.e. fishing in the Tiwi Islands.

In a blog it is inappropriate to write an essay on the above, so I pose the challenge to readers to develop a communication on any of the issues. Some food for thought follows:

One perspective to consider is “respect exists and it has been earned”. However, once earned there are pressures on client decisions by external forces. For instance, price is prominent as a fallout from the global financial crisis, which affects Corporate Australia perspectives as it is not yet over in North America and Europe. How then do we ensure that our value, ethics, service delivery, reason to be, all over-rides these pressures?

As a member of a recent ISES panel dealing with creative inspiration I must share the value in the concept of getting out in your city and learn from theatre, design, performance and the avant-garde. It doesn’t have to be expensive technology just creative inspiration. The other thought is innovation is not creating something new and revolutionary BUT better utilisation of what already exists.  Or take the contemporary approach and upload another creative application on the i-phone : www.appshouter.com/idea-stimulator-iphone-app-review

I read an interesting cyber survey of internet leaders, activists and analysts which addressed “The Future of the Internet”. It was the third such survey. www.pewinternet.org/Reports/2008/The-Future-of-the-Internet-III.aspx

Conclusions included:

i)  the mobile device will be the primary connection tool to the internet for most people in the world in 2020

ii) voice recognition and touch user-interfaces with the internet will be more prevalent and accepted by 2020

iii) artificial and virtual reality become more embedded in everyday life, and the architecture of the internet itself improves by 2020

iv) divisions between personal time and work time and between physical and virtual reality will be further erased for everyone who is connected, and the results will be mixed in their impact on basic social relations in 2020.

My bubble of exuberance was popped when the youth noted it was old school thinking because the article was published in Dec 2008 and in their mind the concepts were all current.

Another philosophical approach was an article in The Observer, Sunday 20 June 2010 which takes an historical focus on the internet and the idea that our short-term memory can only hold between five and nine “chunks” of information at any given moment. The author offers 9 big ideas on the internet:  www.guardian.co.uk/technology/2010/jun/20/internet-everything-need-to-know

How does this make a difference to our industry? Just read it.

Cyber censorship is the subject of a long flight back from Darwin next to a bureaucrat from Canberra. Another day!

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